After project 3, I have noticed myself really paying attention to the fonts in name brands. Its funny because I've notices that some of the most expensive brands have the most simple fonts. But at the same time none of these companies were easy to just come up with a typographic identity. After going through project 3 I now know that. I am staring at this picture thinking of how cool it could be to know that you came up with the typographic identity for a big fashion company like Kate Spade. I love this picture. It is showing two different types of typography, the brand name itself and the font used on the necklace.
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