Here is the new Kindle Fire ad. When I was watching TV & first saw this I immediately thought of our Typography class because this was also right around the time we were presenting for project one, History of Typography. In this video I thought they did an excellent job generally showing how type has evolved throughout the years into the technology we have today like the Kindle Fire, which you can read on. Font has always had the sam purpose which is to have someone read whatever you are scribing. Present day there are so many ways to just write and it's so easy to get large amounts of people to read what you want them to. It is highlighting how important just typography, words and our language is so important.
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